A Pact For Tourism

As the saying goes, if you want to visit other corners of the world, you must first know your own country. This is a lesson that the new normal is teaching us, as this situation has made us look around and appreciate the incredible destinations that are close to home.

Thus, considering the strong tourism potential of the Centro-Bajío-Occidente Region (formed by the states of Aguascalientes, Jalisco, Guanajuato, San Luis Potosí, Querétaro, and Zacatecas), a new, joint strategy has been created to reactivate this great industry.

Being the one of the most affected industries by the health contingency—Tourism experienced an immediate reduction in revenue and economic dynamism—this agreement represents an interstate commitment to reactivate tourist-related activities with responsibility, respecting all preventive sanitary measures to avoid risking the health of both visitors and locals.

The “Short-Distance-Travel” initiative will be the first of many aiming at boosting land tourism, and it will be shortly and simultaneously presented in the six states.

The six states that make up the alliance alone add up to approximately 22 million inhabitants, representing 18 percent of the population in Mexico. Thirty-two Magic Towns can be found in the region (almost 27 percent of the total) as well insurmountable natural and architectural attractions. 

“Aguascalientes’ perfect location in central Mexico makes our connectivity a major factor to this alliance. Distances amongst states are relatively short. Our objective is to create interstate routes, it is to say, halfway spots between the states’ to support and benefit tourist attractions. This way, one single route can have access to different experiences,” said Humberto Javier Montero de Alba, Secretary of Tourism. 

Furthermore, Montero de Alba pointed out that they are working on a protocol standardization of the entire region to guarantee the safety and the health of all the tourists. What is most important right now is to join efforts and promote each of the destinations through a strategic exchange that allows states to promote their different tourist attractions and accomplish a bigger impact on the region.


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